A 20-minute tutorial on how to make the most of your restaurant’s social media by leveraging your channels and influencers to the fullest and avoiding the misconceptions we sometimes fall into when managing social media.
First myth: Social media is an advertising medium (let’s talk about bidirectionality).
Second myth: Social media is a separate universe (let’s talk about omnichannel strategies for restaurants).
Third myth: Any content is good content (let’s talk about the importance of storytelling).
Fourth myth: Consumers are overwhelmed by social media (let’s talk about the interest that the restaurant industry sparks in content creation and consumption).
Fifth myth: Restaurant influencers are useless (let’s talk about co-creating content).